The empty-leg opportunity in Malaysian road freight.
Backhaul Connect is a free B2B freight matching service helping businesses find loads and available lorries along return routes across West Malaysia.
For cargo owners, find lorries serving your pickup and delivery areas. For operators, find loads along a longer return route. Review exact fits and close alternatives; confirm timing, capacity and detours before agreeing.
Connect your Google Sheets workflow with listing-status updates, and schedule recurring loads or lorry availability. Automate repeated listings—not job acceptance.
Find and connect without a platform matching fee or commission. Agree the freight charge, pickup, delivery and payment directly with the matched business.
Write to Nelson — founding CEO — for a call or to receive the data room link.
nelson@backhaul.thebigdays.comRegister your interest
Earn the right to expand, market by market.
We are not presenting regional expansion as a switch to flip. Each new market follows proven corridor liquidity, local operating readiness, and repeatable acquisition economics.
- 01 · Now
West Malaysia
Prove repeatable liquidity on focused B2B corridors before widening the operating footprint.
- 02 · Next
East Malaysia
Extend the model to Sabah and Sarawak once the West Malaysia playbook is repeatable.
- 03 · Then
Singapore
Enter the adjacent, cross-border logistics market with a proven acquisition and matching engine.
- 04 · After Singapore
Thailand
Replicate corridor-led matching service operations into Thailand using the same disciplined launch model.
- 05 · Later
Indonesia
Pursue Indonesia only after the regional playbook, local partnerships, and unit economics are validated.
A sales system that compounds operating knowledge.
We will use AI to make a lean commercial team more responsive and consistent—not to replace judgment in a trust-heavy B2B market.
- Prioritise demand: qualify inbound leads and surface the lanes, vehicle types, and accounts most likely to activate.
- Assist outreach: prepare context-aware follow-ups and onboarding guidance across the channels transporters already use.
- Learn from the matching service: turn objections, conversion signals, and lane activity into better playbooks and product decisions.
- Keep humans accountable: people retain approval for commercial commitments, exception handling, and relationship decisions.
RM150k to turn a controlled pilot into evidence.
Founder runway
Six months focused on launching, operating, and learning from the controlled pilot.
Legal & compliance
Incorporation, terms and privacy review, and the pilot KYC / compliance framework.
Carrier acquisition
Onboarding and targeted incentives to overcome the matching service cold start.
Cloud infrastructure
Firebase, operations tooling, monitoring, and a practical 12-month pilot buffer.
Shipper acquisition
Tightly measured search and B2B outreach to find repeatable demand.
Contingency
A modest reserve for pilot-stage unknowns.
Indicative CIP Spark allocation; final allocation remains subject to grant approval and operating requirements.
The questions behind the plan.
What has to be true before the next market opens?
The current market must show repeatable completed matches, a working acquisition playbook, and operating economics that justify a new local launch.
How does AI create commercial leverage?
By reducing response time and administrative work while capturing what works by lane and customer segment. Relationship ownership and commercial decisions stay with the team.
What does the first funding round buy?
A controlled, measurable pilot: stable product operations, supply and demand onboarding, compliance readiness, and the evidence needed for the next funding decision.