Skip to content
BackHaul Connect
About Backhaul Connect

Reducing empty lorry runs in Malaysia — over chat.

Backhaul Connect is a free B2B freight matching service helping businesses find loads and available lorries along return routes across West Malaysia.

Our mission

Cargo needs a suitable lorry. Lorries need loads that make sense for the journey. We bring those two needs together across West Malaysia, with less repeated entry and more control for both businesses.

Receive updates in the iOS or Android app, on the web or through connected channels, subject to your settings, permissions and channel availability.

Why we're building this
Smart matching built for backhaul

Find loads along your return route, not just between identical endpoints. Review exact matches and close alternatives, with differences that need confirmation clearly highlighted.

Less repeated entry for regular jobs

Connect your Google Sheets workflow with listing-status updates, and schedule recurring loads or lorry availability. Automate repeated listings—not job acceptance.

Type naturally. Get guided when needed.

Describe your load or lorry in your own words. The bot collects missing details and guides you through a review before posting. Prefer guided questions? Use the chat wizard.

How we operate

What Backhaul Connect is — and what it isn't.

What Backhaul Connect is

  • A matching layer that surfaces empty legs and loads in one shared matching service.
  • Messaging-account verified — every account is verified through Telegram or WhatsApp.
  • Private by default — company and contact details are revealed only after the Post owner accepts an Interest and creates a Match.

What Backhaul Connect isn't

  • Not a broker — we don't negotiate rates or take a cut of the freight.
  • Not an escrow or payment processor — you settle directly with the other party.
  • Installation is optional: choose the iOS or Android app, the Web App, or a supported chat channel.

The team

A small Malaysia-based team working closely with the people who use Backhaul Connect.

Nelson Mui

Leads product and system architecture, working closely with customers to shape Backhaul Connect.

JJ Tan

Shapes how Backhaul Connect shows up and communicates with the market.

Dodo Mui

Works like a dog—sniffing out bugs and helping build, test, and improve the product.

Emily Tan

Helps customers get the most out of Backhaul Connect whenever they need a hand.

Read the investor memo

Two needs. Two ways to get started.

Cargo owners look for transport. Lorry operators look for suitable loads. Choose a walkthrough built around your side.